OTA NEWS: Airbnb Reboots Experiences
After a year-and-a-half pause, Airbnb is relaunching its Experiences platform, aiming to make offerings more affordable and unique to its brand.
They’ve removed subpar listings and reopened applications for hosts.
As a passion project of CEO Brian Chesky, Airbnb acknowledges the need to refine the product further.
What is their focus in the upcoming years and the idea behind rebooting experiences?
Experiences that are:
– Exclusive to Airbnb.
– Affordable and accessible.
– Presented through videos, not photos.
– Easily discoverable on the platform.
Airbnb has already removed around 5,000 experiences that didn’t meet their standards and is focused on unique, interactive, and authentic local experiences.
The goal: To make trips more personal and memorable for guests while differentiating Airbnb from other platforms.