Should we focus even more on the US Travel Market?
The simple answer is YES!
When choosing a holiday destination, the first thought that comes to mind might be pristine beaches, a luxury lodge in the mountains, or that dream spot on your bucket list. However, for Americans, the second thought is whether they can afford it.
According to booking.com’s Travel Trends survey, for 53% of U.S. leisure travellers, “good value for money” is the top factor influencing their destination choice.
Following closely, 48% prioritize tasty local cuisine, while 46% are drawn to beautiful natural scenery. Safety is important for 43% and 37% look for great beaches.
By September 7th this year, Dubrovnik recorded 1,033,775 guest arrivals — a 10% increase compared to the same period last year. Overnight stays also rose by 10%, reaching a total of 3,320,236.
This trend is particularly relevant for Dubrovnik as U.S. visitors are the most numerous right after the guests coming from the UK.
With the US travel market growing as a key source of tourists, understanding these preferences is crucial for attracting more visitors.
How can hotels and short-term vacation rentals use this information to attract more US guests?
– Highlight value: Emphasize experiences that deliver great value for money.
– Leverage digital marketing: Promote unique, tailored offerings via social media and online campaigns targeting US travellers.
– Cater to preferences: Showcase local cuisine, natural beauty, and one-of-a-kind experiences in Dubrovnik.
– Enhance visibility: Ensure your property is discoverable across key US travel platforms and enhance visibility in the US travel market.