Following our last weeks post on US travellers adding their property to Vrbo could be an interesting next step for short term rental owners:
Ariane Gorin who is now new CEO of Expedia Group shared her vision for the future of Vrbo.
The company recently did a major tech migration alongside Expedia and Hotels.com, which caused temporary disruptions.
Now, Vrbo is focused on rebuilding, to drive stronger growth and enhance the customer experience.
One of the key moves is expanding Vrbo’s inventory. The platform, known for full-home rentals with no on-site hosts, has started adding apartments from the Expedia platform.
While keeping its core offering intact, this gives travellers more options and helps attract new customers. Vrbo is also improving its product by adding comparison shopping features and updating its group trip planning tools.
Another important part of Vrbo’s growth strategy is its integration into Expedia’s One Key loyalty program. This allows customers to earn and redeem points across Expedia, Hotels.com, and Vrbo. So far, this has been successful, with 30% of Vrbo bookings coming from new customers who earned points on Expedia.
Moving forward, Vrbo is confident in its ability to grow by expanding its inventory, improving its platform, and leveraging its position within Expedia Group’s ecosystem. Gorin emphasized that the brand is strongly positioned for the future and committed to delivering a great experience for travellers.
Have you ever used it as a traveller or as a property manager/owner?